In today's digital age, beauty influencers hold a significant sway over consumer purchasing decisions. So it's no surprise that partnering with the right influencers can be a game-changer for a beauty brand's trajectory. 

For beauty brand's looking to elevate their visibility, we're highlighting five beauty influencers whose content, authenticity, and audiences make them ideal influencer partners for those looking to breakthrough the beauty industry.

Influencers are listed in no particular order. 

Hannah Cho

Location Concealed

Popular for her product reviews and product try-ons, we love Hannah because she gives beauty commentary that you can trust. We believe this is why she has a high level of trust and credibility with her audience (just take a look at the comments section of her posts).

She won’t dole out praise to every product she swatches and this a good thing — because her audience can be confident that she’s genuine when she partners with a brand that she claims to love. A trait that is invaluable for businesses looking to tap into sponsored influencer content that comes off as organic.

Patti Roberts

New York City, NY

Patti chronicles her ‘booked and busy’ lifestyle in the Big Apple through showcasing her travel, apartment living, and event appearances. She does this all while staying coiffed; while also showing her audience how to achieve her same looks, such as by giving hair tutorials on color toning or by sharing secrets to having long, healthy hair. 

As for brand's looking to partner with family duos, she also sprinkles in the occasional guest appearance from her daughter, Kamaria. Who doesn't love a mother-daughter combo?

Elizabeth Bowker

Los Angeles, CA

Out of all the influencers on this list, Elizabeth has the highest engagement rate at 10.90(1) and the fastest growing audience on Instagram with a 1,072% increase in followers(2). That's quite impressive. High engagement and a growing audience are two qualities that should be highly coveted by brands looking to leverage influencer marketing.

Outside of her rapid growth, she's known for her “minimal aesthetic” and content that highlights on clean beauty. She embraces the idea of glowing from within and that skin is not meant to be perfect — a philosophy that is likely to resonate with Gen Z audiences who value realness over perfection.

(1) The average engagement rate for influencers with her size following falls between 3% and 5%.

(2) Follower increase for the last 30 days from the time this post was written.

Cyrus Veyssi

New York City, NY

Cyrus (pronounced: sea-roos) has the type of charisma that's easy to keep watching.

Creating beauty-focused content with a touch of comedy, they have a well-crafted lens for creating short-form content that attracts beauty audiences. Their account features many videos (on beauty subjects such as make-up, skincare and fashion) and they believe that beauty is subjective — a belief that was inspired by their Persian and Iranian background.

Speaking of their background, they often showcases their family. Their dad, known as Baba, makes appearances on Cyrus's TikTok that reveals the loving relationship between the two. Another great influencer for beauty brands looking to partner with family subjects.

Golloria George

Location Concealed

Golloria's content has proven it has the power to spark conversation well outside of her social media platforms — generating the type of virality that many influencers and brands alike strive for. In fact, she was recently featured in Teen Vogue following her viral product review of a foundation line that was deemed not inclusive to all skin tones. 

With that we can say that Golloria is not just a content creator, she’s also an advocate for the beauty industry that’s holding make-up brands accountable for their inclusive shade offerings.