Brand-Ready
How Brands Choose Creators
A live-only, brand-side breakdown of how beauty and skincare brands evaluate creators, decide who to gift, who to sponsor, and how partnerships actually come together.
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For beauty, skincare, and lifestyle creators who want clarity on how brand partnerships really work — from gifting and event invites to paid collaborations.
Take the Guessing Out of Brand Partnerships
If brand partnerships feel confusing, inconsistent, or out of reach, you’re not doing anything wrong — you’re just missing visibility into how decisions are actually made.
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This live session pulls back the curtain on how brand teams think about creators, so you can stop guessing and start approaching partnerships more intentionally.
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You’ll leave with clarity around:
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Why some creators get paid while others stay in gifting
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Why outreach emails often go unanswered
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How brands decide who to gift, invite, or sponsor
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What brands are really looking for behind the scenes
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Your personal, burning questions answered during a live Q&A**
No fluff. No “go viral” advice. Just real insight from the brand side.
What You'll Learn
How Beauty Brands Really Evaluate Creators
Follower count gets talked about a lot — but it’s rarely the deciding factor. You’ll learn how brands actually assess creators, including how content quality, consistency, audience trust, and reliability shape who gets considered for partnerships and who doesn’t.
What It Means to Be “Brand-Ready”
We’ll break down the signals brands use to assess professionalism, communication style, and collaboration readiness — and how to evaluate your own profile through a brand’s lens.
How Brands Decide Between Gifting and Paid Partnerships
Ever wonder why some creators get gifted while others land paid sponsorships? You’ll learn how creators are segmented internally, what puts someone in the “gifting,” “event,” or “paid” category, and how those decisions are often made long before a brand ever reaches out.
What Brands Look for Behind the Scenes
Get a behind-the-scenes look at how creators are discovered, shared, and discussed within brand teams. We’ll also cover how brands think about rates, deliverables, and expectations — so you can approach partnership conversations more clearly and confidently.
(Bonus) 30-Minute Live Q&A
The final portion of the session will be dedicated to a live, interactive Q&A, where we will answer real questions from creators in the room.
Questions submitted in advance will help shape the discussion, and questions from those who register early will be prioritized, so there’s room to focus on what’s most relevant to the group.
Why You Can Trust This Session
Meet Your Host, Milan Robarts
"I’m hosting this session because I started out as a creator myself. I’ve pitched brands, navigated gifting, and wondered why some opportunities turned into paid deals while others didn’t.
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That curiosity eventually led me in-house, working on the brand side for some of the world’s most viral beauty brands*. Over the years, I’ve reviewed thousands of creator profiles and sat in the rooms where partnership decisions actually get made.
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This session is me opening that door for you.
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I’ll walk through how brands really think about creators and how to look at your own content through a brand lens.
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If you’re curious, ambitious, or just tired of guessing, I’d love to have you join us live!"
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— Milan Robarts
All content, opinions, and perspectives shared are my own and provided for general educational purposes only. This webinar is not sponsored, endorsed, or affiliated with any past or present employer or brand, and no confidential or proprietary information will be shared.
Event Details
Date: February 17
Time: 4:00–5:30 PM PST
Length: 90 minutes
Format: Live virtual Zoom session. (This is a live-only, not-recorded, session designed to be interactive and intimate.)
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After registering, you’ll receive a confirmation email. The Zoom link and final event details will be shared in the days leading up to the session.
FAQs
Is this for nano or micro creators?
Yes. This session is perfect for nano- and micro-creators! Especially if you're looking to navigate gifting, early paid partnerships, or preparing for future sponsorships.
Will this be recorded?
No. This is a live-only session.
Is this beginner-friendly?
Absolutely! Even if paid partnerships feel far away, this session will help you understand what brands look for and how to work toward being brand-ready.
Can I ask questions?
Yes. There will be a 30-minute live Q&A at the end. We’ll aim to cover as many questions as possible, with priority given to questions submitted early via the post-purchase form.
What if I can’t attend live?
Because this is a live-only session and not recorded, attendance is required to receive the full experience. For that reason, refunds are not offered.
Contact
6210 Wilshire Blvd Ste 200
PMB 747
Los Angeles , CA 90048
Disclaimers
All content, opinions, and perspectives shared are for general educational purposes only and reflect our personal experience. This webinar is not sponsored, endorsed, or affiliated with any brand or employer, and no confidential or proprietary information will be shared.
You can review our full disclaimer policy here.